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A hyperscale data center is less like a warehouse and more like a distribution hub, or what the retail side of Datafuture would call a "fulfillment center". Although today these facilities are very large, and are operated by very large service providers, hyperscale is actually not about largeness, but rather scalability One vendor in the data center equipment space recently called hyperscale "too big for most minds to envision." Scalability has always been about creating opportunities to do small things using resources that happen to encompass a very large scale.